MUSIC INDUSTRY: H/W.

PRODUCTION: includes the creation of the Media product and is responsible for the production company.
The production company is the label at the bottom of the food chain.

DISTRIBUTION: responsible for prints and marketing.
Prints- physical copies. Finding exhibitors/ retailers to sell it.
Marketing- Raising audience awareness and anticipation of a new release.

Exhibition- Paid by the company (distribution) who is selling film. E.G HMV.
Itunes, Amazon etc.

4) Why is it now called exchange?
Places such as HMV have closed down and most sales now are made with technology. Also fans are becoming more like exhibitors as they make covers, fan videos etc. about the product and help with the word of mouth.
                                            Example:
5) CD Manufacture- D       VDC GROUP  (creators)
Web Distribution- E           Itunes
Music TV Channel- D        MTV
Venue- D                            O2
Music Magazine- D            Keerang
Artist Website- E                KDWEB (creators)
Radio Station- D                 Radio 1
Audience Research- P        Mori
Producer/Writer- P             John Lennon (named no.1 songwriter from England)
A&R- P/D
Studio- P                            Bush Studios.
Music Video Director- P   Director X
Retailer- E/D                     HMV
Merchandise- D                 
Distribution Company- D/P

6)How has the Industry responded to combat online music Piracy?
http://www.theaustralian.com.au/arts/music/music-industry-fights-back-against-piracy-with-first-lift-in-sales-since-1999/story-fn9d2mxu-1226586595902

The music industry has adapted and is now more in touch with the internet world. Piracy is being fought against.