first mock - Emma nye

The Internet is now considered significant to the music industry, due to the impact it has had on the record companies. Record companies have now been forced to move with the change (the internet). Major record companies, such as EMI for example whom not has chosen to change and alter their way of consumerism connected to the internet have now gone bust. In order for record companies to continue to make money, they have had to create an image and fan community for their artists online.

Due to the internet having such a big impact on the music industry, consumerism has now changed and adapted to the Internet. Prosumers now exist. By this, it means anyone with access to the internet can use software such as garage band and YouTube to create their own music. Prosumers can distribute their music online and potentially create a fan community like Danger Mouse for example.using social networks such as Tumblr, twitter, facebook, myspace, Youtube help to promote their music, which could potentially create a worldwide audience.

Prosumers are used as a mans of free advertising for their favorite artists. Due to illegal downloads, artists use the internet and posting albums on YouTube and ITunes for example in order to promote tours, due to nowadays that is how they make the most money. Prosumers receive the music for free off of torrent sites and then create a fan video or mash up in order to promote the artist further and give something back to them. This is what is meant by the term Prosumer. The Prosumer has to also consider copyright issues. An example of this is the artist Danger Mouse. He created a Mash-up and received a huge fan-base online, however the record company EMi was unwilling to collaborate, the result of this was the record company has now gone bust. The reason behind this is that the record company was reluctant to move with the generation (internet).