Mock. Qu.1 Sophie

Question 1: Social Networking sites allow the expansion of prosumers and the priorities of visualisation in music.

With the advancement of digital technology and social networking the priorities of visualisation has changed along with the introduction of prosumers. All music has become digital. We buy music from Itunes, watch and listen to it on Youtube, all while sitting behind a screen. The advancement of technology has allowed the introduction of prosumers. Technology such as Garage Band allows us to create music whether it be an original song or simply a mash-up for free. Itunes allows us to distribute our creations without the cost of CD‘s. As part of our Case Study we actually produce our own mash up, showing how easy it is to create music with modern technology. We then used social networking sites to promote it and distribute it.

Social networking sites such as Twitter and Youtube allow us to market our products for free and then build a community of people that we can communicate with. Then they help market and distribute your work for free with twitter trends and music videos that they may make. We no longer simply consume the music, we become part of the production.

Also the priorities of visualisation has changed drastically with modern music. We are no longer satisfied with simply listening to a CD. We want to see music videos and bright lighted tours so we feel closer and more involved with the artist and the experience.

We are more interested in the package of music rather then its contents. This devalues music. Major record labels see that we no longer engage with the music so choose to sell us the same music with a different face. Devaluing the meaning behind music.